High five ice cream

I developed the branding and identity assets for this fictional company, inspired by my sister and her husband.

highfivelogo_sp.jpg
 
HF_sketches.png
 

I’m a sucker for old-school diners and ice cream parlors. I love the aesthetic of nostalgia and hunted for images that reflected the feeling of ice cream sundaes and root beer floats. I looked for patterns in shapes, colors, and even researched modern creameries to see what’s already out there.

 
high_five_bc_sqsp.jpg
high_five_cards_mu2_sqsp.jpg
 
hf_merch.jpg
 
highfive_site_mu1.jpg
 
highfive_site_mu3.jpg